Trust in digital media
My latest guest blog for the lovely folks over at Support Your Local Cinema examines the issue of ‘trust’ in digital media – how to win it from your followers, and in turn how to convert those followers into your biggest fans. Thank you to digital expert Ewan McIntosh for sharing some top tips and advice.
Here it is…
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To celebrate Bloomsday, a band of intrepid Joyce fans are attempting to recreate his classic novel Ulysses in a series of tweets. (11)
My try: Trippy Dublin meanderings. Stephen makes intellectual love to himself. Bloom eats liver and takes a crap. Yes I said yes I will yes. (0)
This time last year, Channel 4 and Royal Shakespeare Company reinterpreted Romeo and Juliet through social network drama Such Tweet Sorrow. (1)
The question is: are we innovating and finding new audiences for traditional cultural pastimes? Or are we dumbing down? (21)
As Bob Dylan said, “the times they are a changing”. Our attention spans are shorter, literacy levels are falling and fewer kids are reading. (0)
And yet kids are communicating more than ever before. They just happen to be doing it by text, on Facebook and on Skype. In short bursts. (3)
They spk in txt cuz its wot they no & its quicker. Who sez its not rite if it works 4 them? Just old ppl. ROFL. (28)
It’s the latest stage in the evolution of language. If Joyce were alive, he’d write a book in text and in 50 years we’d call it genius. (5)
‘Digital natives’ (to use the naff cliché) are capable of absorbing and processing the vast quantities of information at their fingertips. (2)
If there’s something they don’t know, they’ll find the answer themselves on Google, at the same time as playing the Wii and texting. (4)
If we want to capture the natives, we need to speak their language. And they want to get their hands dirty. (30)
Urban Outfitters v indie art
On May 26th, jewellery maker Stevie Koerner tweeted that fashion giant Urban Outfitters had ripped off one of her designs. Within a matter of days, the row had erupted via social media, with Urban Outfitters seeing a sharp drop in its share price and Koerner welcoming $36k in sales.
I’m usually cautious about Twitter’s claims of changing the world, but this particular story really does illustrate the power of social media.
Below is a fascinating account of the story by Scott Douglas:
Image: From Stevie Koerner’s online shop - no copyright intended. And good luck to you!
