The new PR

Posted by on Jul 9, 2013 in Uncategorized | No Comments
The new PR

In a series of blogs for tech experts Forth Metrics, I explore the ever-changing social media landscape. How can PRs separate valuable voices from white noise? What’s the secret to successful blogger outreach? Can online influence ever be effectively measured? And who the hell can keep up with it all anyway? Turns out, this brave ...

Cynical social media: dislike

Posted by on Sep 24, 2011 in Uncategorized | No Comments
Cynical social media: dislike

I just want to take a moment to express my disgust at a recent competition/social media campaign run by a UK retail giant I will not name for fear they sue me. Retail Giant challenged a selection of UK fashion bloggers to post an outfit each day for a week showcasing items from their new ...

Social media for business: new post on SYLC

Posted by on Mar 21, 2011 in Uncategorized | No Comments
Social media for business: new post on SYLC

As a featured blogger on EU cinema network Support Your Local Cinema, I have just penned an article exploring how social networks can be utilised by businesses. The article draws on the lessons I have learned as editor of Channel 4 social network 38minutes. I have focused on the following opportunities: Forging new collaborations Accessing industry contacts ...