I know writers are supposed to be highly original, but I’m going to indulge myself with the usual December cliche and take a moment to say “where the hell did the time go?”
As is always the case, my blogging, tweeting etc came to a quick halt the minute work became very busy. Do other freelancers note a pattern of not having time to promote yourself when you have things to promote? It’s very frustrating but I should really make the time.
So, suffice to say it’s been a busy couple of months and 2012 looks set to be a storming year.
My latest guest blog for the lovely folks over at Support Your Local Cinema examines the issue of ‘trust’ in digital media – how to win it from your followers, and in turn how to convert those followers into your biggest fans. Thank you to digital expert Ewan McIntosh for sharing some top tips and advice.
Here it is…
As an international technological University, the University of Strathclyde has decided to move with the times. This Spring, the University relaunched its successful alumni magazine in a new digital format. The new magazine features more succinct editorial, a brighter colour palette and some fun interactive touches.
I wrote all of the editorial on behalf of White Light Media, and hats off to Jenny and Adam, who did an amazing job with the design.
You can view the magazine via WLM’s Ceros portfolio here.
Image by White Light Media
Here’s a taster:
Is it just me, or has the 21st century been a tough old time for journalism?
First, the rise of digital media has in many ways undermined its status as the Great Conveyor of Knowledge. Don’t get me wrong, I’m all for digital democracy and I tweet with the best of ‘em, but I take a very strong position on one of 38minutes’ oldest and most hotly contested debates: is journalism dying? The answer, to me, is a firm no.
Journalism simply needs to move with the times. Digital media feeds us an exhuasting array of information, not all of it reliable, and any professional journalist will apply their critical eye to the source and act as a filter through which only the truth will out. Well, in theory at least.
And how they report that truth has rightly moved on to new platforms and acquired an interactive edge. Again, a welcome development. But there has certainly been a ‘settling in’ period where the industry had a bit of a wobble: if every Tom, Dick and Harry can self-publish, where does professional journalism fit in?
Read it in full here on 38minutes.
As a featured blogger on EU cinema network Support Your Local Cinema, I have just penned an article exploring how social networks can be utilised by businesses.
The article draws on the lessons I have learned as editor of Channel 4 social network 38minutes. I have focused on the following opportunities:
- Forging new collaborations
- Accessing industry contacts
- Lobbying for change
- Free advertising
- Real-life connections
I have also included some top tips for managing your social media presence as a business.
Read my full article here.
Image by SPazzø on Flickr under Creative Commons
Creative Cities was a labour of love for me during my time as a development manager in Channel 4′s Nations & Regions department. The publication tells the story of Channel 4′s £135m investment in creative content outside of London. Encapsulating projects past (Trainspotting, Brookside) and present (Location, Location, Location, Hollyoaks), in TV and digital, the booklet celebrates Channel 4′s contribution to developing creative talent.
Myself and Stuart Cosgrove painstakingly shaped the editorial, while White Light Media worked tirelessly on the design. There was blood, sweat and tears for both parties, but the end result is a triumph. I think it genuinely raises the bar for corporate communications, so I’m delighted to see that being recognised in an award.
Well done to White Light Media. Looking forward to a good knees-up at the awards in March (where WLM are shortlisted for no less than 7 gongs!).
Image: White Light Media
Just completed another article for the Scotsman, this time for their Sporting Scotland supplement. I was a little concerned when they first asked me to write a sports article, because I’m the most unsporty, uncoordinated person I know. But I was pleased to discover they wanted me to write a piece providing advice for people of all abilities considering running their first marathon.
Personal trainer Roger Alsop kindly agreed to be interviewed for the feature, and I also interviewed the very helpful staff at Run & Become Edinburgh for advice on running gear. The result was a nice upbeat feature that will hopefully help some reluctant (or fearful) first-time runners.
What did I learn in the process? That everyone has a marathon in them (so says Roger). I fear I might be the exception to that rule.
Image: Sean Venn on Flickr under Creative Commons
I was working at WLM when the title first launched, and it has always been a useful, vibrant and inspirational reflection of educational innovation.
The magazine is sent out each term to every school in Scotland.
Many congratulations to the White Light team.
Image by White Light Media