It’s not text.
I shudder when I hear people refer to writing as ‘copy’ or worse still, ‘text’. Because as every successful organisation knows, effective communication begins with great writing. Words have the power to educate, empower, anger and inspire. They make us fall in love. They rouse us to action. And they’re at the heart of every great brand. That’s why everything I write is treated with the same level of care and creativity.
I sometimes split infinitives.
Or should that be “I split infinitives sometimes”? The point is, sometimes creativity means bending a few rules. Taking a few chances. It also means subverting expectations – because in today’s world, arts organisations are also commercial, business can (and must) be highly creative, and our communication is quick and dizzyingly diverse.
People are not rats.
Is there any term more insulting to honest, hard-working people than ‘rat race’? Yes, I like to think of myself as a creative type (whatever that is), but that doesn’t mean I won’t put on a suit where business etiquette calls for it. Nor does it mean that I start work at 10 and take three days to reply to your emails. As my clients will testify, I offer a professional and reliable service. You won’t have to hide my ripped jeans and Converse from your boss.
An experienced journalist with a background in print and digital media, I can:
- write for B2B and consumer audiences
- shape editorial to suit print, digital and web formats
- manage all aspects of magazine editorial – from flat planning to proofreading
- nurture online communities
- deliver effective marketing and communications strategies
I have worked with a vast number of organisations, both as a freelancer and in my former roles at White Light Media and Channel 4. Those organisations include:
British Quality Foundation
City of Edinburgh Council
Edinburgh Evening News
Edinburgh International Conference Centre
Edinburgh Napier University
Glasgow Caledonian University
Learning & Teaching Scotland
NHS Health Scotland
University of Edinburgh
University of Strathclyde