Hot off the press
I was delighted to receive Tree News hot off the press this spring. This was my first issue as editor of the member magazine for the Tree Council, and I’m really happy with how it’s turned out. There’s in-depth features on topics such as extreme weather, the endangered tree that’s harvested for chemotherapy medicine, cryopreservation and hedgerow habitats.
Is DIM the new enlightened?
I’ve hooked up with inbound marketing experts Forth Metrics to write a series of blogs exploring best practice in modern PR and online marketing. Forth Metrics has developed a fantastic new blogger discovery tool, InkyBee (currently in beta), which aims to cut out the pain of finding relevant bloggers for an outreach campaign.
My first post reflects on the range of new tools designed to measure a person’s online influence, and asks if it’s really a worthwhile approach? Taster below…
