As a featured blogger on EU cinema network Support Your Local Cinema, I have just penned an article exploring how social networks can be utilised by businesses.
The article draws on the lessons I have learned as editor of Channel 4 social network 38minutes. I have focused on the following opportunities:
- Forging new collaborations
- Accessing industry contacts
- Lobbying for change
- Free advertising
- Real-life connections
I have also included some top tips for managing your social media presence as a business.
Read my full article here.
Image by SPazzø on Flickr under Creative Commons