Social media for business: new post on SYLC

As a featured blogger on EU cinema network Support Your Local Cinema, I have just penned an article exploring how social networks can be utilised by businesses.

The article draws on the lessons I have learned as editor of Channel 4 social network 38minutes. I have focused on the following opportunities:

  • Forging new collaborations
  • Accessing industry contacts
  • Lobbying for change
  • Free advertising
  • Real-life connections

I have also included some top tips for managing your social media presence as a business.

Read my full article here.


Image by SPazzø on Flickr under Creative Commons

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