Guildhall School: The Magazine

One of the most prestigious conservatoires in Europe, Guildhall School is the alma mater of numerous stars of stage and screen, including Daniel Craig, Damian Lewis, Ewan McGregor and half the cast of Downton Abbey.   I'm delighted to announce that I'm working alongside influential design agency Pentagram on relaunching the School's alumni magazine to match its stunning new ...

Yes.

As one of the copywriters producing material for the Yes Scotland campaign, I was privileged to meet people from a cross section of Scottish life, who all shared their motivations for voting Yes in the referendum for independence. Each person was quizzed on why they thought that self-determination was the right course for Scotland, and I wrote their ...

Liverpool looks beyond the lab

This month, as ebola continued to devastate populations in West Africa, I was asked by media agency White Light Media to assist with copywriting for the University of Liverpool's Institute of Infection and Global Health 2014 Annual Report.   The University has led research into infection and global health for more than a century – in fact, the link ...

Tough talk on tax

By Friday, September 5, 2014 0 , , , , Permalink 0

Today I was asked to interview Lin Homer, Chief Executive of HMRC, about the organisation's digital transformation strategy, and its controversial plans to take overdue taxes direct from tax payers' bank accounts.   The interview was for The CA Magazine, the member magazine of the Institute of Chartered Accountants Scotland, published by Think. It was a tough brief, putting ...

One

By Wednesday, December 4, 2013 0 No tags Permalink 0

The nights are once again drawing in, and winter is well and truly upon us. I freely admit that I love Christmas, but this year it feels particularly poignant for me, as we prepare to celebrate our daughter's first birthday. This time last year she was just a tiny, wrinkly, newborn bundle, and it's hard ...

David vs Goliath: ding ding

My latest post for Forth Metrics takes inspiration from the recent BrewDog/Diageo battle, and explores how even a small business can throw big stones with the right strategy in place... This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute ...

Is DIM the new enlightened?

 I've hooked up with inbound marketing experts Forth Metrics to write a series of blogs exploring best practice in modern PR and online marketing. Forth Metrics has developed a fantastic new blogger discovery tool, InkyBee (currently in beta), which aims to cut out the pain of finding relevant bloggers for an outreach campaign. My first post ...